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CEdMA Europe Workshop "Member Case Studies from Amazon Web Services, ServiceNow and PTC", Wed 15 Jun, 1-5pm BST at Informatica, White Waltham. Please let Mike ( know if you or any of your colleagues will be attending.

When: 15 Jun

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Amazon Web Services needed to find a scalable and repeatable face-to-face solution to educate the masses on what is public cloud and Amazon Web Services (AWS).

The AWSome Day consists of our technical essentials content front ended by a technical evangelist setting the scene and introducing AWS. The technical training is delivered by an AWS technical instructor and includes labs and demos that the instructor walks the audience through. AWSome Days are designed to accommodate audience sizes of 100-500+ attendees and are free of charge.

The obstacles we encountered along the way were the need to train our instructors to deliver to large scale audiences (very different from delivering ILT to a class of 10-12 students – nowhere to hide). We also recognized the need to ensure our instructors were PR-certified as press started to attend these events and quote us in publications.

The three learning points from this experience were:

  • Remain customer obsessed. It’s all too easy to lose sight of the end goal and take the path of least resistance.
  • Make sure you cover your costs – sponsors
  • Be audacious! Set high goals

ServiceNow needed to create a one-click step for our Internal and Partner Managers to launch a learning Program from within the Implementation Simulator. We wanted the Partner Managers to identify areas of weakness in their own staff so that they could address the specific learning accordingly.

We allocated one resource to create the application and one to automate and document the process. The main obstacle I encountered was how to integrate the application with Amazon Web Services such that there was a simple one-click button that the partner manager would click to create the learning path, and also had a dashboard at his/her disposal that showed him/her the entire learner status at any given time of asking. The plan was executed with no changes made to the original project.

There was an estimated 15% increase in attachment to sales through Partner enablement

The three learning points from this experience were:

  • Give ownership of Partner staff enablement directly to Partner organisations
  • Give the ability for Partner companies to identify areas of weakness within their organisation
  • Let the partner own the learning program by setting them up directly with (in our case) Amazon Web Services.

PTC University wanted to provide end-users of PTC technology with real just-in-time education, technical support and customer defined content in the context of the task they have immediately at hand leading to increased adoption of PTC eLearning libraries with increased revenue and renewal opportunities.

We deployed a PTC University development team which included a Project Manager, Architect Lead and offshore development resources. Collaboration between this team and PTC R&D was key to making LearningConnector work in the design specification envisaged. The only significant changes to the project were to accommodate shifting dates for launch of new versions of product and adhering to R&D’s test and product lunch plan. We had to be in line with their timescales and this was not negotiable.

LearningConnector has had a 15% to 20% positive impact on eLearning revenue sales and a big influence on contract renewals. We also saw a similar increase in adoption (usage) of our eLearning library content for the product suite.

The three learning points from this experience were:

  • Actively promote innovation ideas from your team - they are experts on your product and your customers.
  • Training really can be just-in-time and in the context of the end users’ daily tasks.
  • Continued collaboration with your internal stakeholders (R&D in this case) is essential - and the revenue opportunity may not be on the innovation itself, but on existing product.

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