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On My Mind

Posted By Administration, Friday, September 13, 2013

Hello, Esteemed Colleagues and CEdMA Members:

As we go into the fall season, reflecting on what this means for us in our businesses is an activity we all have in common.

For some, we are entering the last push of our fiscal year: lots of activity to finish strong, preparing budgets and planning for the challenges of the new fiscal year, taking care of project and goal tie-outs, ensuring team members are on track for their objectives. For others, we’re in the middle of our fiscal year cycle with mid-year decision-making: determining where we stand against goals, emphasizing "push” items to have a strong second half, responding to corporate adjustments, analyzing ramifications of new products on end-of-year planning. The list goes on, and varies so much from company to company, business to business.

Through it all, however, is another commonality: our inability, or actual neglect, to take time for our own growth/rejuvenation and that of our key people. Day-to-day tasks and deadlines obviously take precedence; but key strategy brainstorming and execution planning sometimes get lost in the shuffle, only to be crammed in at the last minute or not at all.

This is where I regularly think of CEdMA programs, especially Conferences, as our respite from the day-to-day -- our opportunity to do the re-thinking and looking at our business with fresh eyes. This year’s Fall Conference is fast approaching at the fabulous Microsoft NERD Center venue in Cambridge, MA, on November 5-6. Bonnie Willoughby, our East Conference Trustee, the Board, and our presenters have come up with great "thought” topics addressing this fall’s theme "Capitalize on the Challenges Facing Education in the Next Decade.”

Tom Clancy, leading industry consultant and senior leader of EMC Global Education, will kick us off with his key note. Our presenters and topics are focused on both the strategic and tactical decisions we will need to make as we examine our businesses and what will be asked of us over the coming years during industry evolution, change, and shifting demands. Are we being asked to do things that have been tried and failed? Do our businesses need to look different, act differently, market and sell ourselves differently? What might be involved in ensuring success and are our teams prepared for that success?

Personally, I don’t get to do this type of analysis, evaluation, and forward thinking as often as I would like -- on my own, with my team, or with my leadership. So for me, hearing from my peers and colleagues is that "extra juice” in my battery. I encourage all of you to look at the conference as a personal mission and opportunity, and I look forward to seeing many, many of you in Cambridge.

In addition, other growth resources are coming. The Board, under Dirk Braune’s and Liz Burn’s guidance, is finalizing the first of our webinar series, a personal campaign commitment, and something our members have been requesting for a number of years. These will be offered to both members and non-members as networking and training opportunities on on-going Education-specific topics of interest. In some cases, they may be extensions of conference, Exec Council, or SIG topics about which you, our members, have asked for more discussion. At a minimum, they are an added forum for us to continue to expand our learning and experiences. By opening them to non-members, we also expand our network of peers and CEdMA’s exposure as an industry leading professional organization. Look for more information about these coming over the next several months.

Finally, Dirk is putting the final touches on the new CEdMA Industry Survey, which we run every other year. Covering development, delivery, sales, portfolio, and business modeling practices, you will be seeing invitations to participate in the survey at the end of September. What better way to gain current training business information for your own planning arsenal than by participating with over 90 member companies in these anonymously published survey areas and results!

So, going into fall, I am excited about what the remainder of 2013 has in store for us. As CEdMA members, we have the best possible resource pool around – let’s use it fully!


Jesse Finn, CEdMA President

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Pat Durante, Black Duck Software says...
Posted Monday, September 16, 2013
Very excited to see the webinar series coming to life! Nice work! It's time for the world to see what CEdMA has to offer.
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