Hello, Esteemed Colleagues and CEdMA
As we go into the fall season, reflecting
on what this means for us in our businesses is an activity we all have in
For some, we are entering the last push of our
fiscal year: lots of activity to finish
strong, preparing budgets and planning for the challenges of the new fiscal year,
taking care of project and goal tie-outs, ensuring team members are on track
for their objectives. For others, we’re
in the middle of our fiscal year cycle with mid-year decision-making: determining where we stand against goals, emphasizing
"push” items to have a strong second
half, responding to corporate adjustments, analyzing ramifications of new
products on end-of-year planning. The
list goes on, and varies so much from company to company, business to business.
Through it all, however, is another
commonality: our inability, or actual
neglect, to take time for our own growth/rejuvenation and that of our key
people. Day-to-day tasks and deadlines
obviously take precedence; but key strategy brainstorming and execution
planning sometimes get lost in the shuffle, only to be crammed in at the last
minute or not at all.
This is where I regularly think of CEdMA programs,
especially Conferences, as our respite from the day-to-day -- our opportunity
to do the re-thinking and looking at our business with fresh eyes. This year’s Fall Conference is fast
approaching at the fabulous Microsoft NERD Center venue in Cambridge, MA, on
November 5-6. Bonnie Willoughby, our
East Conference Trustee, the Board, and our presenters have come up with great
"thought” topics addressing this fall’s theme "Capitalize on the Challenges Facing
Education in the Next Decade.”
Tom Clancy, leading industry consultant and
senior leader of EMC Global Education, will kick us off with his key note. Our presenters and topics are focused on both
the strategic and tactical decisions we will need to make as we examine our
businesses and what will be asked of us over the coming years during industry
evolution, change, and shifting demands.
Are we being asked to do things that have been tried and failed? Do our businesses need to look different, act
differently, market and sell ourselves differently? What might be involved in ensuring success
and are our teams prepared for that success?
Personally, I don’t get to do this type of
analysis, evaluation, and forward thinking as often as I would like -- on my
own, with my team, or with my leadership.
So for me, hearing from my peers and colleagues is that "extra juice” in
my battery. I encourage all of you to
look at the conference as a personal mission and opportunity, and I look
forward to seeing many, many of you in Cambridge.
In addition, other growth resources are
coming. The Board, under Dirk Braune’s and Liz Burn’s guidance, is finalizing
the first of our webinar series, a personal campaign commitment, and something our
members have been requesting for a number of years. These will be offered to both members and
non-members as networking and training opportunities on on-going Education-specific
topics of interest. In some cases, they may be extensions of conference, Exec
Council, or SIG topics about which you, our members, have asked for more
discussion. At a minimum, they are an added forum for us to continue to expand
our learning and experiences. By opening
them to non-members, we also expand our network of peers and CEdMA’s exposure as
an industry leading professional organization. Look for more information about
these coming over the next several months.
Finally, Dirk is putting the final touches
on the new CEdMA Industry Survey, which we run every other year. Covering development, delivery, sales, portfolio,
and business modeling practices, you will be seeing invitations to participate
in the survey at the end of September.
What better way to gain current training business information for your
own planning arsenal than by participating with over 90 member companies in
these anonymously published survey areas and results!
So, going into fall, I am excited about
what the remainder of 2013 has in store for us.
As CEdMA members, we have the best possible resource pool around – let’s
use it fully!
Jesse Finn, CEdMA President