As I write this first
President’s Blog I have to start with a big thank you to our outgoing board
members for their significant contribution over the years, providing
leadership and enthusiasm that has helped to improve the value of CEdMA for all
members. Thank you Pat Durante, Bob Lucas, and Jon Regan! We will miss you but know you will stay
active and involved!
am very excited to write about our 2013 Spring Conference, held April 23 and 24
at the Microsoft Mountain View location.
Thank you to Microsoft for
sharing your wonderful facilities and to Lynn
Marie Viduya, West Conference Trustee, for organizing such a great agenda
The CEdMA conference is unique in that this is THE
ONLY conference focused 100% on the business challenges faced by education
managers at technology companies. In
addition, the content at the conference is selected by those education
managers, and presented by education managers.
In the words of one attendee when asked what the most valuable part of
the conference was for him:
The two days
were packed with interesting content and activities, such as:
address from Cushing Anderson, Program Vice President, Project-Based Services
at IDC on the Impact of Next Gen Learners:
Changes that Impact Technical Education
content-rich member-driven presentations – including:
Market Trends: How to Respond as Learning Leader Strategically and Tactically
and Opportunities of Reorganizations
Discussion: Taking the First Steps to Measuring Impact on the Business
through Social Media: Cast Study
to the Bottom Line or Support Product Growth: How do you Balance Both
Education Businesses Must Address to Support the SaaS Market
CEdMA Impact Award presentation to Terry Vyas of Eloqua – Congratulations
CEdMA Service Award presentation to Pat Durante – Congratulations Pat!
Pavilion with nine vendors participating
of networking opportunities
There were sixty-three attendees from thirty-nine
different companies. Many of these
participants were returning for a second, third and, in one case, 172nd
CEdMA conference. Why do people attend
the CEdMA conferences? Let’s hear it in
their own words - here is what some participants said about the conference:
All of the spring conference presentations are now available to
all of our members in the CEdMA Goldmine. I encourage all to
download and review this valuable content.
2013 CEdMA Impact Award was presented to Terry
Vyas of Eloqua in recognition of their efforts to restructure Eloqua
University so that it truly aligned with the needs and expectations of the SaaS
customer. Eloqua’s learnings from this
project, which they pass on to all CEdMA members, are:
- Customers expect the benefits they enjoy from a
SaaS based product such as low cost and ease of use, to apply to the
education related to that product.
- An "All you can eat” education model, while
currently unconventional, can be highly profitable.
and rigor in development and delivery
benefits you and your customers.
As a result of
successful implementation of this project Eloqua University provided more value to their customers and
- Revenue increase of 83%
- Margin increase of 136%
- AAEP holder increase of 45%
- Session registration increase of 45%
of the most meaningful moments for me was presenting out-going President Pat Durante with the 2012 CEdMA Service
Pat and I have served on the CEdMA Board together for four years. Pat was the East Conference Trustee from
2007 to 2009. He then served as the
President from 2009 to 2013. His
leadership on the Board continually unified and strengthened the Board. Pat has an unbridled commitment to CEdMA-
working hard to consistently improve the organization and its programs. With Pat it is not about what HE can gain,
it is about what the CEdMA members can gain through his work and the work of others
to improve the value of this organization.
Congratulations Pat! And again
thank you for your service these past four years.
look forward to connecting with you all virtually over the next several
months. Please feel free to contact me
at firstname.lastname@example.org if you have
questions, concerns or ideas.
also look forward to seeing you all in Boston in the fall. Watch for details on the 2013 Fall
Conference, coming soon!