It's hard to believe that the CEdMA Spring 2013
is less than two weeks away. Have you registered for the conference yet?
If you haven't, there's still time, but it's running out fast.
Don't let it get away from you and wonder what you would have gotten out
of the conference and how much easier it could have made your life.
For me this conference holds its own special meaning as I'll be leaving the
board soon, and this will be the last time (at least in the near future) that
I'll be addressing our members as CEdMA's President. But even more
important than that, I'm genuinely excited about the great line-up of sessions
we've got on the agenda (here's the
full agenda with abstracts and bios for the sessions) and the exciting list of
vendors who will be show casing their wares in our vendor pavilion.
In addition to the exciting addition of our Keynote Speaker - Cushing Anderson IDC, Program Vice
President Consulting, System Integration, HR and Learning Services who will talk about
next generation learners and how they consume training differently. Some of the sessions that really stand
out for me are:
- Launching a
Profitable Ed Services Business - How Jon Lloyd (ServiceNow)
and his team turned an informal training effort around a SaaS product into
a vital and profitable part of the company in record time. Our 2012 Impact
Award winner will share what may become a blueprint for anyone starting a
new training organization, or looking for ways to rev up their existing
- Challenges and
Opportunities of Re-Organizations - I'm sure all
of us have been on one side or the other of a reorganization in our
career, but I don't think any of us have been through the roller coaster
that Roslyn Jones (Brocade) has travelled in the last few years.
When you can count your leaders and their new plans and ideas in
double-digits, you've definitely got a lot to share on how to navigate
- Taking the First
Steps toward Measuring Impact on the Business - While I'll
be participating on the panel discussion of, I'm looking forward to
hearing what the other panel members have to say on the subject.
Strong defensible metrics can be the lifeline that keeps your organization
alive, or the fuel that gives your company incentive to invest more and
more in you, so I know there will be some good things to learn in this
Personalized Learning Paths - Last fall, we got a short
introduction to the work that Matt Zimmerlee did with highly personalized
learning paths to win the 2012 Innovation Award, and I'm looking forward
to getting an even closer look at what he did, how he got there, and what
improvements he's made since winning the award.
- Contribute to the
Bottom Line or Support Product Growth? - I've seen first hand the
struggle between the opposing priorities of generating revenue vs.
supporting products. Do you support younger or weaker products even
though they'll cost you progress toward your revenue goals? Or do
you focus on revenue, knowing that without training to support their value
proposition, products that might succeed could fall by the wayside.
Linda Moss (Juniper) has been walking a fine line between both
goals, and I'm anxious to see how she's done it.
those are just some highlights that stand out to me, there are plenty of other
great sessions lined up that will be equally as valuable to our members.
I've never left a CEdMA conference without a nice list of action items,
things that I can do that will immediately have an impact on the success of my
organization. I'll bet that any member you talk to who has attended a
conference will have found the same value – CEdMA conferences are loaded with
ideas and insight. And of course I'm really looking forward to the
networking – you can't find a better gathering of your peers, people who are in
the thick of the action leading education teams in high tech companies, than
what you get with CEdMA. I'm looking forward to reuniting with old friends
and colleagues, and meeting new ones.
What about you? Dig the invitation out of your inbox or email Lynn Viduya
(West Coast Conference Trustee) for a new one, and join me and the rest of the
CEdMA members at the Spring 2013 CEdMA conference
. I look forward
to seeing you there!
P.S. And if that's not enough excitement, we'll also be announcing the
winning of the 2013 CEdMA Impact Award
and launching our brand new
social and collaborative web site
experience during the event :)